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Spring Season Brings Flowers to Flaunt

Spring season means more than longer daylight hours and warmer temperatures, which are one of the trigger signals to plants to start growing and blooming. There are many interesting and inspiring events to celebrate and embrace the season; one of them is Flower and Plant Exhibitions. 

Italy hosts several remarkable flower exhibitions during the Spring season, among them Euroflora in Genoa, a biennial international exhibition recognised by the International Association of Horticultural Producers (AIPH), an association dedicated to promoting horticultural producers. This special event is held in Genoa’s new Eastern Waterfront district, featuring a wide variety of plants and flowers, including a cut flowers exhibition, highlighting their beauty and charm in various forms of display, and floral arrangements, showcasing artistic and innovative floral designs. Exotic plants show, exhibiting unique plants with different colours and forms. Themed gardens, presenting types of gardens from Italy and other countries. There are some competitions as well during the event. At the exiting area, a green market promotes and sells flower arrangements, seeds, plants, garden arts decorations, and outdoor furniture.  

Euroflora involves the participation of individual or collective participants, horticulturalists, floral designers, botanical gardens, landscape artists, and architects from Italy and other countries coordinated by the Regions, Chambers of Commerce, Municipalities and Foreign Countries. The participants will show and promote the specificities of their territories and their productions through the creation of real gardens, art flowers and plant installations.

Located in the northern part of Italy, the city of Merano in Bolzano organises the Merano Flowers Festival yearly. This festival celebrates beauty and cultural exploration on the subject of flowers, plants, gardening, nature and the urban environment. The event includes a market exhibition of ornamental flowers and plants and artistic installations curated by the best Italian and international nurseries. There will be a rich supporting programme, such as courses and laboratories dedicated to children and adults and workshops with experts. During the festival, the Passeggiata Lungopassirio, a large pedestrian area and promenade that can be considered among the oldest and best known in Merano, is transformed into a beautiful and cultural oasis that celebrates nature.

The Ortogiardino event in Pordenone, located in the Friuli-Venezia Giulia region, features over 300 exhibitors, including both amateur and professional florists, gardeners, and suppliers of garden equipment. Visitors can find products for garden and vegetable garden care, seeds, and outdoor furniture. This year, the event will also host a garden festival, dedicated to nursery and landscape architecture, as well as the craftsmanship of outdoor decorations.

In Florence, Tuscany, the annual Spring Market Exhibition of plants and flowers is organised by the Tuscan Horticultural Society and takes place in the Horticultural Garden of Florence. More than 70 of the best Tuscan and Italian horticulturalists showcase and sell a variety of items, including flowers, aromatic plants, garden plants, gardening tools, and furniture. The event is also held inside the greenhouse within the garden.

Some cities in Italy celebrate an event known as the Infiorata, which means "decorated with flowers". During this festival, streets are adorned with elaborate floral designs. Some of the most famous Infiorata celebrations take place in Noto, Sicily, and Spello, Umbria.   Floral artists prepare their designs months in advance, creating geometric design images using dried and fresh flower petals, as well as other organic materials like beans and twigs. On the stairs or sidewalks, the artists create a long carpet of flowers. They begin by tracing the design in chalk on the ground and then fill it in with thousands of colourful petals, resulting in an amazing display of floral artwork.